Follow who pays
Work out who funds free games, videos, and offers—and what they want in return.
How Ads Work On You
Ages 9–134 lessonsLearn at their pace
Help your child see what an advert is doing.
Free gifts, countdowns, and “everyone has one” can be persuasive. Your child explores how adverts work, then makes an advert of their own and an honest version beside it.
Start with just $1. One lesson to keep. No automatic subscription. Explore all 4 lessons ↓
Everything for this course, in one place.
Videos, guided activities, and a place to think things through. No extra AI purchase.
SMALL STEPS. USEFUL DISCOVERIES.
What your child will explore
Name the persuasion
Recognise five techniques, from hurry-up messages to the tiny words.
Try the other side
Make an advert for something ordinary, then explain how it tries to persuade.
START WITH SOMETHING SMALL — $1
Their first lesson
Who Paid For This?
They look at six things that seem free and work out who paid for each one. It is a simple way to start noticing the business behind an offer.
They finish with
Six free things, with who paid for each one worked out
The whole course is 4 lessons for $9.99, and your $1 counts toward it.
Explore the $1 starting optionGUIDANCE, WITH ROOM TO TRY
A lesson is more than a video.
Watch with Pip
A guided explanation introduces the idea and shows what to try.
Have a go
Explore examples, work through an activity, and explain their thinking.
Make it theirs
Keep their work and talk about what they discovered with you.
WHAT THEY WORK TOWARD
Their own advert, with the tricks explained.
An advert for an everyday object and a more straightforward version beside it. Creating both helps them explain the difference between information and persuasion.
Your own advert, and the honest version beside it
TAKE A LOOK INSIDE
One clear step at a time.
4 lessons. Open any lesson below to see what they will do.
01Who Paid For This?Work out who paid for six things that appear to be free.
Everything costs something to make, so somebody paid. Work out who, and what they wanted back - and free games, free videos and free pens all stop being mysterious.
They finish with: Six free things, with who paid for each one worked out
02It Is Never About The ThingSeparate what an advert shows, promises, and actually sells.
An advert for a drink contains almost no information about the drink. It sells the afternoon and puts the drink next to it - shown, promised, sold.
They finish with: Four adverts split into shown / promised / sold
03Five Tricks With NamesLearn five persuasion techniques and practise recognising them.
Hurry, everyone else, the first price, the free gift, and the tiny words. Five techniques with names - and a named trick is a visible trick.
They finish with: Five tricks named, and one spotted in the wild
04Now You Make OneCreate an advert, then put a more honest version beside it.
You build an advert for a potato using all five tricks, then take your own apart - because it takes a minute, for a potato, and that tells you what most adverts prove.
They finish with: Your own advert for something boring, and the honest version beside it
See all 2 skills covered
- Asking better questions
- Judging evidence
IS THIS THEIR NEXT ADVENTURE?
Made for ages 9–13.
For children who enjoy making things and are starting to notice brands, in-game shops, influencers, or special offers.
Start together, follow their curiosity, and give them time to try things out.
TOOLS, SAFETY & PRIVACY
Designed for kids. Clear information for parents.
- One family account, set up by you.
You pay, then choose a password. Your child signs in with a first name and, if you want, an age range you pick from a short list. Never a surname, date of birth, school, address or photograph.
- You can see everything they make.
Their answers, notes and activities are in their portfolio, open to you whenever you are signed in. Ask us and we will show you everything we hold, delete all of it, or stop collecting more.
- Nothing is used to train anything.
What they type and make is kept so a person can review it for safety. It is not used for advertising, profiling, or training any model. No advertising cookies and no third-party trackers run anywhere your child goes.
- Kept while you are with us, then gone.
Creations and portfolio stay while your account is open and for 30 days after you close it. Safety logs are kept for 12 months. If we ever change what we collect, we email you first.
The full detail, in plain words: our privacy policy.
A FEW THINGS PARENTS ASK
Good questions. Clear answers.
Does the course say all advertising is bad?
No. It helps children understand how an advert tries to influence a decision. They can still enjoy an advert while asking what it actually tells them about the product.
Does my child need any experience with AI?
No. Each lesson explains the idea with examples before the activity, and nothing asks them to operate an AI tool — the course is about understanding, not driving one.
What exactly does Lesson 1 include?
A complete lesson — the video with Pip, its activity, and six free things, with who paid for each one worked out. It is the first of 4, and the rest of the course builds on it.
Is the $1 lesson a subscription?
No. It is one payment of $1 for Lesson 1, yours to keep and replay. Nothing renews and there is nothing to cancel. Only the membership renews, monthly, and only if you choose it.
Do we need other AI tools or paid accounts?
No. This course’s videos and interactive activities are inside CreatorKids. You do not need to buy an AI tool or open an outside AI account.
Can we use it on an iPad or tablet?
Yes. It runs in the web browser with nothing to install, on a laptop, Chromebook or tablet; a larger screen gives the activities more room.
Does a parent need to sit with them?
You handle the purchase and the two-minute set-up. After that the lessons are written for a child to follow on their own, at the pace of the video, with a trusted adult nearby for questions. Some activities invite a family conversation, and the end of the course is something they will want to show you.
What happens if we buy the full course later?
Your $1 buys Lesson 1 to keep and replay. Nothing renews automatically. If you choose the full course later, that payment is credited and the upgrade is $8.99.
Which purchase is right for our family?
Start with one lesson for $1, buy this whole course for $9.99, or choose library access for $19.99/month. The first two are one-time purchases. Membership renews monthly until you cancel.
Is there an annual membership?
Yes. The yearly option is $149/year for the same library access. You can compare it with the monthly option on the membership page. Membership access continues through your paid period if you cancel; separately purchased courses remain yours to revisit.
Does my child need to finish on a schedule?
No. Lessons are self-paced. Pause for an activity, replay an explanation, and come back when it suits your family. A course you buy outright is yours to keep; membership access lasts while subscribed.
Something else on your mind? Ask us.
THEIR NEXT “LOOK WHAT I DID” MOMENT
See where one lesson takes them.
Begin with $1, choose the whole course, or explore together with membership.
First lesson: one payment. No automatic subscription.